| Title | Happy Bloody 10th Birthday THORPE PARK Fright Nights |
| Agency | MullenLowe UK |
| Campaign | Happy Bloody 10th Birthday THORPE PARK Fright Nights |
| Advertiser | Thorpe Park |
| Brand | Thorpe Park |
| Posted | October 2011 |
| Business Sector | Leisure Parks, Zoos & Fairs |
| Philosophy | The challenge is to try and blow out all the candles on the THORPE PARK Fright Nights 10th Birthday cake by blowing into your microphone. What the viewer doesn’t know is that the cake is no ordinary cake; a shocking surprise lies in wait. While you are watching the horror video, you are also being filmed and recorded by your webcam and microphone so that your scare moment can be recorded and posted into the Fright Nights gallery. You can then share the invitation with your friends to try and scare them and watch their reactions. Each person who adds the application to their Facebook profile is entered into a competition to win Ultimate Fastrack Tickets to THORPE PARK’s Fright Nights. |
| Media Type | Digital |
| Agency Producer | Nick Peers |
| Director | Ben Whitehouse |
| Project Manager | Steven Hart |
| Account Planner | Niki MaCartney |
| Creative Team | Stefan Van Zoggel |
| Creative Team | Neil Ritson |
| Creative Director | Andy Mcananey |
| Creative Director | Christian Sewell |
| Advertising Manager | Ryan Dixon |
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