Intel - "All Work All Play"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

Awards

10552

Brand: Intel
Country: United States

Advertiser: Intel Corporation

Title	All Work All Play
Agency	Venables Bell + Partners
Campaign	All Work All Play
Advertiser	Intel Corporation
Brand	Intel
Date of First Broadcast/Publication	2015 / 7
Business Sector	Consumer Electronics & Audio-Visual
Philosophy	Meet director Patrick Creadon. The mastermind behind the new documentary All Work All Play, Creadon infiltrates the complex world of eSports. For a generation that grew up on video games, eSports--or professional competitive gaming--is a lucrative but commonly misunderstood career path. All Work All Play seeks to shed a new light on the players, the games and the competitions. Describing the best eSports players as the modern-day Bobby Fischers, Creadon strived to show the time, work and dedication that goes into winning championships. What we really wanted to do was celebrate the passions these young people have and to treat them with respect, he says. The documentary provides a stark contrast to how many people see the world of competitive gaming. All Work All Play comes to theaters in the U.S. on July 21st and worldwide on July 28th.
Media Type	Digital
Length	132 seconds
Copywriter	Liz Cartwright
Creative Director	Paul Venables
Creative Director	Will McGinness
Creative Director	Tom Scharpf
Designer	Cris Logan
Production Company	O'Malley Creadon Productions
Production Company	Creative Film Management
Director	Patrick Creadon
Producer	Craig Allen
Producer	Lou Addesso
Producer	John Kessler
Producer	Christine O'Malley
Producer	Andrew Swee
Creative Team	Gavin Jones
Editor	Nick Andert
Editor	Daniel Clarke