Rob Cherof

Rob Cherof

EVP, Management Director & CMO at BBDO Atlanta
Atlanta, United States

About me

As Chief Marketing Officer, Rob is responsible for driving all business development efforts for the agency. In addition, he serves as Management Director for several of the agency’s accounts, including REI, Georgia Pacific, Florida Department of Citrus, and Carter’s. He also sits on the Executive Board, guiding employee training initiatives, Omnicom partner integration, and intercompany operations.


On top of his new business expertise, Rob’s background includes work on an array of national brands in a variety of categories. Most notably, he’s led integrated account teams for the United States Marine Corps and the U.S. Virgin Islands Department of Tourism. He came to BBDO in 2002 to lead the Cingular Wireless account, later guiding them through the merger to become AT&T, and was the management director for Dell before transitioning into his role as CMO.


Rob is a graduate of the University of Florida and now chairs the Advisory Council for UF’s Advertising Program. He also serves on the boards of Junior Achievement of Georgia and the Piedmont Park Conservancy. 

Positions

EVP, Management Director & CMO

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