Hattie Whiting

Hattie Whiting

Managing Director at Kitcatt Nohr
London, United Kingdom

About me

As a marketer I have over 15 years'​ experience working in CRM, integrated and digital agencies and have led strategic programmes for brands such as Baileys, Dove, Emirates Airlines, Virgin Atlantic, comparethemarket.com and Goodyear Dunlop. I'm passionate about the opportunity to combine stand out creativity with data smarts and technology in a way which adds value to the brands and businesses that we work with.

I believe that we do our best work when we’re ambitious but not set in our ways. When we aim for the stars, but are accepting of and excited by each other’s idiosyncrasies. In an environment where being professional doesn’t mean being stuffy and corporate. I love to mentor junior people in our industry to build their skills, but most importantly help them build the confidence to achieve their goals and to do all of this while being true to their own style.

To this end, I’m a member of Bloom (a network for women in the communications industry) and am a Bloom mentor. I'm also Bloom's Head of Marketing & Innovation, taking responsibility for helping us build our profile in the industry.


Managing Director
Kitcatt Nohr
July 2015 - Present (5 years 11 months)
As Managing Director of Kitcatt Nohr, I take responsibility for making sure that we have an agency fit to help the clients we work with create valuable relationships with their customers. My role encompasses building client relationships, new business, marketing, talent management and commercial management. I'm also a member of the DigitasLBi UK Executive Management team.
Client Partner
February 2013 - July 2015 (2 years 5 months)
In my role as Client Partner at DigitasLBi I ran a portfolio of accounts which included Virgin Atlantic Airways, Carlsberg UK, Worldpay and Avis Budget Group. I took responsibility for leading the senior client relationship, setting strategic direction and making sure delivered excellent work which drives business value for the brands we worked with. As a key member of the UK agency management team, I reported in to the UK Executive Board.
Associate Client Partner
June 2010 - January 2013 (2 years 7 months)
As Associate Client Partner I was responsible for client engagements with Capital One, Comparethemarket.com and Miller Brands UK and for contributing to the development of a wide range of digital strategies, experiences and campaigns. I also led the team defining an all new digital strategy and socially enabled high-fashion e-commerce platform for Motilo.co.uk – work which won a Guardian Mega (Digital Innovation) award in 2012.
Group Account Director
Chemistry Communications Group
November 2006 - June 2010 (3 years 7 months)
As Senior Account Director and then Group Account Director, I headed up the Diageo account in the agency, primarily working on Baileys Irish Cream. Highlights include developing the business to deliver on and offline relationship marketing & promotional activity for Baileys in UK, Europe & globally. This represented revenue growth of 145% in a 12 month period.
As Group Account Director, my responsibility was for clients such as Unilever, Benecol & Emirates Airlines. My work with Unilever saw us deliver a digital relationship marketing programme, withDove, which generated over 40% in annual AWP for the brand.
Head of New Business
EHS Brann
October 2005 - October 2006 (1 year)
Account Director
EHS Brann
March 2002 - October 2005 (3 years 7 months)
Key accounts included: Churchill Insurance, Habitat, Peugeot UK, The AA.
Account Manager
Red C Marketing
September 1999 - February 2001 (1 year 5 months)
Delivering direct response campaigns and catalogue business for clients such as PC World and RS Components.


IDM Diploma, Marketing Communications , n/a

1999 - 2000 (1 year)

MA, English

1995 - 1998 (3 years)

Trade Organizations

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