Title | Life Lines |
Agency | Wunderman Thompson South Asia |
Campaign | Life Lines |
Advertiser | Linc Pentonic |
Brand | Linc Pentonic |
Date of First Broadcast/Publication | 2020 / 4 |
Business Sector | Stationery & Office Supplies |
Philosophy | While plastic pollution generally reminds us of plastic bags, bottles, wrappers etc., no one gives a second thought to pens, which contribute majorly towards causing plastic pollution. Linc, in its drive to raise awareness against pollution caused by disposal of pens, partnered with Wunderman Thompson to spread the message of ‘reusing a pen by using a refill’. |
Media Type | Television |
Length | |
Advertising Manager | Deepak Jalan |
Executive Creative Director | Arjun Mukherjee |
Vice President (VP) | Arjun Mukherjee |
Chief Creative Officer | Senthil Kumar |
Managing Partner | Vijay Jacob Parakkal |
Vice President (VP) | Soumya Chowdhury |
Account Manager | Urmi Roy |
Account Executive | Pooja Jain |
Director | Arjun Mukherjee |
Animation | Saptarshi Dey |
Music | Diptanshu Roy |
Director of Photography (DOP) | Sanjib Ghosh |