| Title | Doping kills sport |
| Title (original language) | Le dopage tue le sport |
| Agency | Novembre - Creative Business Partner |
| Campaign | Clean Sport - Cart'Com |
| Advertiser | Cart'Com |
| Brand | Cart'Blanche |
| Date of First Broadcast/Publication | 2006 / 5 |
| Business Sector | Advertising & Communication |
| Tagline | Doping kills sport |
| Tagline (original language) | Le dopage tue le sport |
| Philosophy | Doping, doping product, screening, control... This last few years, sport has been too often linked with this plague. It is to defend clean sport and remind sporters who would feel threatened that there is not only screening in sport... there is also prevention !! |
| Philosophy (original language) | Dopage, produit dopant, dépistage, contrôle . Ces dernières années, le sport est trop souvent associé à ce fléau . Cest pour défendre le sport clean et rappeler aux sportifs qui se sentiraient menacés quil ny a pas que le dépistage dans le sport il y a aussi la prévention !! |
| Problem | Before the kick-off of sportive manifestations...reminder jab... |
| Problem (original language) | Avant le coup denvoi des manifestations sportives Piqûre de rappel... |
| Result | Creation of an impacting visual with working drawing outlines. "Doping kills sport" is illustrated by an athlete who is overcoming obstacles contained in a hype! "Clichés" accumulation or illustration of a bad one by a strong symbol... The creation denounces both pressions felt by sporters (pistons), the performance race (hedge jump)at the expense of their moral and physic health. |
| Result (original language) | Création dun visuel impactant aux contours épurés
. « le dopage tue le sport » est illustré par un athlète franchissant les haies contenues dans une seringue ! Accumulation de clichés ou illustration dun malaise via un symbole fort la création dénonce à la fois les pressions ressenties par les sportifs (piston), la course à la performance (saut de haies), au détriment de leur santé physique ou morale. |
| Media Type | |
| Market | France |
| Creative Director | Luc Knittel |
| Art Director | Carine Travers |
| Copywriter | Luc Knittel |
| Copywriter | Carine Travers |
| Account Manager | Aurélie oudry |
| Advertising Manager | Michael ILLOUZ |
| Stock photography | Davis & Starr |
More Work
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- BRAND:
- Cart'Blanche
- AGENCY:
- Groupe Novembre
Clean Sport Blog
- BRAND:
- Cart'Blanche
- AGENCY:
- Novembre - Creative Business Partner