| Title | Van Gogh BnB |
| Agency | Leo Burnett Chicago |
| Campaign | Van Gogh BnB |
| Advertiser | The Art Institute of Chicago |
| Brand | The Art Institute of Chicago |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Museums & Monuments |
| Story | To encourage people to attend its Van Gogh exhibition, the Art Institute of Chicago recreated one of the artist’s most famous paintings – of his own bedroom – in real life, and invited people to spend the night there via Airbnb. The room was booked within moments and the news was spread enthusiastically by social and traditional media. More importantly, the exhibition was a smash hit. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Mark Tutssel |
| Creative Director | Mikal Pittman |
| Creative Director | Britt Nolan |
| Associate Creative Director | Mike Costello |
| Associate Creative Director | Pete Lefebvre |
| Associate Creative Director | Tor Lemhag |
| Associate Creative Director | John Regan |
| Copywriter | Tor Lemhag |
| Art Director | John Regan |
| Agency Producer | Glennon Schaffner |
| Agency Producer | Laura Stern |
| Agency Producer | Colleen Capola |
| Account Director | Cliff Schwandner |
| Account Executive | Becca Wilson |
| Account Executive | Andi della Chiesa |
| Strategist | Ariel Tishgart |
| Photographer | Daniel Stern |
| Production Company | Ravenswood Studio (Chicago) |
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