Doug Holroyd

Doug Holroyd

Director of Connection Planning at McKinney
Durham, United States

Summary

Doug joined McKinney in 2003 from Fallon Worldwide, where he was on the teams that created BMW Films and the Citibank Live Richly campaign. We hired him to make McKinney the third agency to pioneer connection planning, the art and science of finding powerful new ways to weave brands into the fabric of people's lives. In addition to heading connection planning, Doug also oversees McKinney's media group. One of his earliest contributions at McKinney was to identify, through rigorous segmentation and category experience mapping, the opportunity to help Travelocity get out of the "cheap tickets" business and into the "great travel business." Doug started his career in media at Leo Burnett and worked client side at Kimberly-Clark as an advertising manager before returning to the agency side at Fallon. Doug is a graduate of Ohio University with an MBA from Loyola of Chicago.

Sector Experience

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