Kate Jenkins
Advertising Manager at British Airways
London, United Kingdom
TitleThe Race
Campaign The Race
Advertiser British Airways
Brand British Airways
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline 2012 We're ready. To Fly. To Serve
Story The 60-second TV ad takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl whose British bag is racing against luggage from other nations to make it to the arrivals hall first. 
Media Type Television & Cinema
Editing Company
Production Company
Advertising Manager
Strategic Business Lead
Post Production
Director of Photography (DOP)
Strategy Director
Advertising Manager
Team Director
Team Manager
Agency Producer
Agency Producer
Creative Director
Creative Director
Creative Team
Creative Team

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