Saudi Telecom Company - "Unveil Saudi"

J. Walter Thompson Riyadh

J. Walter Thompson Riyadh Riyadh, Saudi Arabia

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Title	Unveil Saudi
Agency	J. Walter Thompson Riyadh
Campaign	Unveil Saudi
Advertiser	Saudi Telecom Company
Brand	Saudi Telecom Company
Date of First Broadcast/Publication	2016 / 9
Business Sector	Telecommunications Services
Story	As we examined how far our network actually reached, we realized how big in size Saudi Arabia actually was. As the world's 13th largest country, most of it we soon discovered was unknown, even to its own people. This was the perfect opportunity for us to demonstrate how strong our network actually was even in the remotest areas of Saudi and so we created an internal tourism platform. 'Unveil Saudi’ was born- and became a massive demonstration of STC's network power that put the remotest parts of Saudi Arabia on the map.
Media Type	Television
Length	130 seconds
Chief Creative Officer	Chafic Haddad
Executive Creative Director	Rayyan Aoun
Art Director	Ahmad Shanaa
Copywriter	Daniah Alaoudah
Copywriter	Abeer Alsalem
Copywriter	Maian Alken
Producer	Maher Kaidbey
Digital Art Director	Marc Baaclainy
Producer	Jude Alsaati
Planning Director	Dana Alkutoubi
Associate Director, Business Affairs	Jad Haddad
Account Manager	Maan Gelidan
Manager, Brand Marketing	Ahmed Alsahhaf
Digital Media Lead	Naif Alqazlan
Digital Media	Abdullah Alotaibi
Production Company	Made in Saudi