|Title||The Man Who Couldn’t Handle His Handle|
|Campaign||The Man Who Couldn’t Handle His Handle|
|Advertiser||Saudi Telecom Company|
|Brand||Saudi Telecom Company|
|Date of First Broadcast/Publication|
|Business Sector||Personal Wireless Communication|
|Philosophy|| For 11 years, many Saudis had confused Saudi Telecom Company’s @stc_ksa Twitter account with that of Chris Rowland - an American living in New Jersey who joined Twitter under the handle @stc after his college nickname St. Chris. In 2019, stc reached an agreement with Chris to hand over his Twitter handle, and the company’s objective was to communicate to their followers that @stc was now officially stc group’s handle and no longer Chris’ handle.|
Not exactly earth shattering news, unless of course you know the backstory.
Who would ever have imagined that through this hilarious twist of fate, Chris Rowland would be exposed to Saudi culture, interact with the thousands of followers, and even manage to reply to them in Arabic?
Drawing inspiration from the rise of docutainment, JWT KSA developed a compelling short film, shot on location in New Jersey. It explored Chris’ side of the story, with a dramatic storyline. Scenes build to a heroic announcement that is as engaging as it is informative.
|Media Type||Branded Content|
|Chief Creative Operations Officer||Chafic Haddad|
|Executive Creative Director||Rayyan Aoun|
|Associate Creative Director||Firas Ghannam|
|Senior Art Director||Ahmad Shanaa|
|Art Director||Bashar Dababneh|
|Graphic Designer||Rawan Bakri|
|Head of Production||Joe Aboudaher|
|Associate Business Director||Hassan Lzeik|
|Account Director||Mazen El Helwe|
|Advertising Manager||Mohammed Abaalkheil|
|Advertising Manager||Faisal Almalki|
|Advertising Manager||Abdullah Abahussain|
|Advertising Manager||Alhusayn Hamidaddin|
|Production Company||Deja Vu|
|Executive Producer||Manasvi Gosalias|
|Head of TV Production||Edgard Jinbachian|
Margaret leads the integrated creative team in MullenLowe’s LA of...
I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...
Asawin started his advertising journey in some of the world’s lea...
Creative, writer, entrepreneur. I’m currently a senior creative f...
Caitlin is Regional Creative Director, EMEA for Facebook and Inst...
Born and raised in Portugal I soon discovered that music and cine...
As Managing Director of Circus Marketing in LA, I collaborate acr...
One of the Jury Members of Creative Ecommerce Category at Cannes...