David Patton

David Patton

President & CEO at Grey Group EMEA
London, United Kingdom


David took up the position as UK Group CEO for Grey London and Group companies in September 2007. His brief was to drive growth with current and f uture clients, develop key client strategies and ensure that the rich array of Grey resource is offered to clients across communication disciplines.Between 2004 and 2007, David was Sony Europe’s Senior Vice President, Marketing Communication. He was responsible for all Sony Electronic marketing communication activities across Sony consumer and B2B divisions in over 40 countries. David headed up a team of 90 people across advertising, sponsorship and promotions, brand management, corporate and consumer PR, internet, strategy and planning, media, research, in store and CRM.Prior to this David was European Vice President, Marketing for PlayStation at Sony Computer Entertainment Europe. During his nine years with the company he was responsible for implementing the widely acclaimed marketing strategy, positioning and planning for the European launches and on-going support of PlayStation and PlayStation 2.After graduating with a BA (Hons) in Business Management, David started his career at Nintendo in 1991 as UK Product Manager.During his career client side, David oversaw the production of over 100 TV commercials – most notably ‘PlayStation Double Life’ which won the Grand Prix at the British Television Advertising Awards in 1999, ‘PlayStation Mountain’ which won the Cannes Grand Prix in 2004, ‘Bravia Balls’ and ‘Bravia Paint’, Grand Prix winner of the BTAA in 2007.David was promoted to President & CEO of Grey Group EMEA in January 2010.


President & CEO
London, United Kingdom
April 2010 - Present (7 years 9 months)
I'm privileged to be part of an amazing agency network which has gone through tremendous transformation over the past 7 years.

From being perceived as a very traditional agency, Grey today stands tall and proud as one of the leading global technology and communications companies in the world.

Drop me a line if you want to know how we achieved this success.

*Campaign Magazine awards Grey London 9/9 in its 2016 school report*
*Grey EMEA is Euro Effies Agency of the Year in 2012, 2013 and 2015*
*Grey wins 107 Lions at Cannes 2015*
*Grey EMEA wins 3 Grand Prix at Cannes 2015*
*Grey is Adweek's 2015 network agency of the year*
*Grey is Campaign's 2014 network agency of the year'*
*Grey London is the IPA's 2014 agency of the year*
*Top 50 most innovative companies in the world - Fast Company*
Group CEO
London, United Kingdom
September 2007 - March 2010 (2 years 6 months)
Group CEO Grey London
European Senior Vice President
Sony Electronics
May 2004 - September 2007 (3 years 4 months)
Vice President, Marketing
Sony Computer Entertainment Europe
May 1995 - April 2004 (8 years 11 months)
Marketing Manager
United Kingdom
November 1991 - May 1995 (3 years 6 months)
President & CEO
London, United Kingdom
President & CEO Grey EMEA
London, United Kingdom
Grey Europe, Middle East & Africa President & CEO
New York, United States


BA (Hons) Business Management
1987 - 1991 (4 years)

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