Title | Andorra Dream Big Messi |
Agency | 180 Amsterdam |
Campaign | Dream Big - adidas |
Advertiser | adidas |
Brand | adidas |
Posted | April 2008 |
Business Sector | Corporate Communication |
Story | Sandwiched between Spain and France, Andorra doesnt stand a chance on the world football stage. Until Super Coach Jose Mourinho turns up to surprise a team of talented juniors. After a special training session, Mourinho sends them on the roadtrip of a lifetime to Madrid. En route, the boys pick up Lionel Messi at the side of the road, meet David Villa and Lukas Podolski and get a behind the scenes tour of Real Madrids homeground. Finally theyre allowed to run out into a Bernabeu stadium alongside the 1st team themselves. |
Philosophy | The notion of dream big is what unites the players and the kids both of them having big dreams and being united by their love for football. The campaign also further enhances adidas brand statement of Impossible is Nothing. Even if you come from a small place you can still dream of conquering the impossible. |
Media Type | Television |
Length | |
Market | Africa, United States, Asia Pacific, Europe |
Advertising Manager | Levin Reyher |
Advertising Manager | Andrew Lux |
Advertising Manager | Timo Kaemmer |
Advertising Manager | Delphine Lorentz |
Executive Creative Director | Richard Bullock |
Executive Creative Director | Andy Fackrell |
Art Director | Tim Snape |
Copywriter | Matt Fee |
Agency Producer | Joe Togneri |
Agency Producer | Chayenne de Witte |
Account Director | Mark Schermers |
Account Manager | Mani Pesenti |
Account Executive | William Burroughs |
Account Planner | Andy Edwards |
Director | Johan Kramer |
Production Company | Christel Palace |
Director | Marco Grandia |
Director | Richard Bullock |
Executive Producer | Christel Hofstee |
Director of Photography (DOP) | Wouter Westendorp |
Director of Photography (DOP) | Gabor Deak |
Editor | Richard Orrick |
Editing Company | Work Editorial |
Actor / Celebrity | José Mourinho |
Actor / Celebrity | Lionel Messi |
Actor / Celebrity | David Villa |
Actor / Celebrity | Lukas Podolski |
Actor / Celebrity | Arjen Robben |