Juliet Pearson
Agency Producer at Mother London
London, United Kingdom
TitleHappy Inside
Agency
Campaign The Wonderful Everyday
Advertiser IKEA
Brand Ikea
Date of First Broadcast/Publication
Business Sector Department Stores, Supermarkets
Tagline Home. It's how it makes you feel. Happy Inside
Problem With the launch of its 2011 catalogue, IKEA was in search of a positioning in the UK that encapsulates the true essence of its brand.
Media Type Television
Market United Kingdom
Post Production
Editor
Director
Production Company
Producer
Editor
Director of Photography (DOP)
Audio Post Production
Sound Design Company
Producer
Agency Producer

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