Davud Karbassioun
Global President, Commercials & Branded at Pulse Films
Venice, United States
TitleTV Is Making History Again
Agency
Campaign TV Is Making History Again
Advertiser Samsung
Brand Samsung QLED 8K
Date of First Broadcast/Publication
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Philosophy Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV. As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary.
Media Type Television
Length
Audio Post Production
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Post Production
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