CDOT - "Monsters"

Amélie Company

Amélie Company Denver, United States

3392

Brand: CDOT
Country: United States

Advertiser: The Colorado Department of Transportation

Title	Monsters
Agency	Amélie Company
Campaign	Teach Me How To GDL
Advertiser	The Colorado Department of Transportation
Brand	CDOT
Date of First Broadcast/Publication	2018 / 12
Business Sector	Government Information & Services
Story	The Colorado Department of Transportation implemented the Graduated Driver Licensing (GDL) laws in 1999 to help teens develop important driving skills. These laws include steps required to obtain a driver’s license, in addition to adhering to driving restrictions enforced during teens’ first years of having a license. Amélie worked with CDOT to gain teens’ interest in learning about and obeying these rules of the road. This social media campaign utilized Snapchat, Facebook, and Instagram to drive viewers to the CDOT Teen GDL landing page, where they could learn about the GDL laws. To drive even more traffic 1,500 posters were distributed to CDOT partners, Colorado high schools, and local driving schools. Page visitors could view a short vignette series called, “Teach Me How to GDL.” Each short video illustrated a driving tip ranging from not using a cell phone while driving, to the number of passengers teens are allowed in their cars. To date, the campaign has received over 56 million earned media impressions.
Media Type	Social Media
Length	30 seconds
Executive Creative Director	Brian Friedrich
Creative Director	Eric Hines
Associate Creative Director	Jesse Alkire
Senior Copywriter	Cecil Bozard
Designer	Daniel Alfonzo
	Heather Popenhagen
Production Designer	Mark Lewis
Production Designer	Courtney Fane
Account Supervisor	Kaitlin Tabar
Account Executive	Kristen Barnhill
Public Relations Account Supervisor	Megan Tobias