| Title | Corporate Campaign 1 |
| Title (original language) | Campagne Corporate 1 |
| Agency |
Publicis Consultants
|
| Campaign |
IPO Campaign - GDF
|
| Advertiser |
ENGIE
|
| Brand |
Gaz de France
|
| Date of First Broadcast/Publication |
2005 / 1
|
| Business Sector | Energy & Water Authorities, Utilities
|
| Tagline | A sustainable energy between us |
| Tagline (original language) | Une énergie durable entre nous |
| Philosophy | Showing the best of Public Services (ethical aspect) and the best of private business (economical efficiency) |
| Philosophy (original language) | Mettre en avant le meilleur du secteur public (l'éthique) et du secteur privé (l'efficacité économique). |
| Problem | Introducing Gaz de France in the share market and make it a popular investment. |
| Problem (original language) | Faire de louverture du capital de Gaz de France un succès dactionnariat populaire en convainquant les actionnaires potentiels de la vision et du potentiel de lentreprise sur le marché européen de lénergie. |
| Result | 2 million shareholders |
| Result (original language) | 2 millions d'actionnaires |
| Media Type |
Print
|
| Market | France |
| Creative Director |
Philippe Amy
|
| Creative Director |
Eric Turlotte
|
| Art Director |
Nicolas Faux
|
| Advertising Manager |
Raphaël Rabatel
|
