| Title | Umbrella |
| Agency | Y&R Israel |
| Campaign | Extra Strong Action - Alrin |
| Advertiser | Alrin |
| Brand | Alrin |
| Posted | March 2009 |
| Product | Nasal Spray |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Story | Objective: Promote Alrin nasal spray with extra strong action. |
| Problem | Concept: Show that Alrin works so fast and effectively, that the next breath you'll take may be more powerful than you meant it to be. |
| Media Type | |
| Market | Israel |
| Chief Creative Officer | Gideon Amichay |
| Creative Director | Tzur Golan |
| Group Creative Director | Amit Gal |
| Copywriter | Yaneev Avital |
| Art Director | Meron Sasson |
| Designer | Roi Davidson |
| Head of Branding | Zeev Ravid |
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