Peter Bidenko
Group Creative Director at Leo Burnett Middle East & North Africa
Dubai, United Arab Emirates
TitleFamily Time
Campaign Family Time
Advertiser McDonald's
Brand McDonald's
Business Sector Restaurants & Fast Food
Tagline Family Time Forever
Story Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together.
Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally.  
As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family.
Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. 
Media Type Television & Cinema
Executive Creative Director
Strategic Planner
Post Production Spitfire Films
Production Company
Account Director
Business Director
Strategic Planning Director
Creative Director
Agency Producer
Art Director
Art Director
Associate Creative Director
Creative Director

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