Bridget's advertising career spans 20 years. During that time she's worked at some of South Africa's top advertising agencies, most notably Net#work BBDO, TBWA. M&C Saatchi Abel and Ogilvy & Mather Johannesburg where she spent over 10 years.
Bridget started out as a copywriter after receiving a bachelors degree from Rhodes University with majors in Literature and Law.
In her career she's worked on multiple global brands such as KFC, Coca-cola, Huggies, Cadbury, Unilever, SAB, Audi, Opel, and beloved local brands, Investec, Nedbank, Exclusive Books and Nando's. Her work has won awards for creativity and effectiveness both locally and internationally.
More recently she led the creative output of telco giant, Vodacom, delivering unprecedented Summer campaign results in 2013 and 2015 , Vodafone global Red awards and benchmark work replicated in other markets.
In 2016, Bridget headed up the creative department of the Johannesburg office of M&C Saatchi Abel. Here she took pride in nurturing young talent and growing brands like Nando's, AVI and The Red Cross Children's Hospital.
In early 2017, Bridget branched out on her own, starting Wick Consulting. Dividing her time between Black River FC, a WPP agency in Rosebank, Johannesburg, and smaller projects of her own. Her passion and future goals include imparting her rich knowledge to younger people while driving a continued focus on powerful ideas in a fragmented, changing industry.
Bridget still believes that trust and honesty between client and creators are the most important ingredients for great advertising. (Talent and an industrial-strength thick skin help.)
She's looking forward to everything this crazy, shape-shifting industry throws her way.