Nando's South Africa - "Xenophobia"

Black River FC

Black River FC Johannesburg, South Africa

7004

Title	Xenophobia
Agency	Black River FC
Campaign	Diversity (2012)
Advertiser	Nando's
Brand	Nando's South Africa
Date of First Broadcast/Publication	2012 / 5
Product	New Meals - Winter 2012
Story	For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our Agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. In true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling chicken, we wanted to raise awareness of xenophobia. The ad’s message is clearly anti-xenophobic but after only 5 days on air, all the broadcasters decided to pull the ad off their stations. Please note: The advert was never banned by the Advertising Standards Authority.
Media Type	Television
Production Company	Bouffant
Agency Producer	Iolanthe Grobler
Account Director	Charlotte Pettifer
Traffic Director	Tessa Thomson
Audio Engineer	Louis Enslin
Editor	Tessa Ford
Director	Dean Blumberg
Copywriter	Oarabile Mahole
Art Director	Sindiso Nyoni
Creative Director	Vanessa Gibson
Executive Creative Director	Ahmed Tilly