Pedigree - "General Howe’s Dog"

BBDO New York

BBDO New York New York, United States

Awards

108446

Brand: Pedigree
Country: United States

Advertiser: Mars, Inc.

Title	General Howe’s Dog
Agency	BBDO New York
Campaign	Pedigree Dog
Advertiser	Mars, Inc.
Brand	Pedigree
Date of First Broadcast/Publication	2017 / 4
Business Sector	Pet Food, Pet Care Products & Services
Story	This doggy tale is based on a real-life historical incident. In 1777, at their height of the Revolutionary War, General George Washington and his troops are recovering from a crushing defeat at the hands of the British General Howe. A lost dog wanders behind their lines, and a glance at its collar reveals that the animal belongs to General Howe himself. While some of the troops have dark plans for the dog, Washington graciously returns the pet to Howe unharmed. Pedigree’s message: dogs bring out the good in us.
Media Type	Web Film
Length	128 seconds
Chief Creative Officer	Greg Hahn
Creative Director	Banks Noel
Creative Director	Kevin Mulroy
Executive Creative Director	Greg Ketchum
Executive Creative Director	Tom Godici
Account Director	Elizabeth Kelberg
Executive Producer	Diane Hill
Account Director	Sally Nathans
Creative Agency	BBDO New York
Account Executive	Michael Miles
Associate Creative Director	Bianca Guimaraes
Associate Creative Director	Head of Integrated Production
Account Planner	Annemarie Norris
Account Planner	Sean Stogner
Planning Director	Emily Rydin
Creative Team	Greg Gerstner
Sound Design Company	Morgan Johnson
Music Composer	Robert Miller
Mix	Evan Mangiamele
Audio Post Production	Heard City
Music Company / Composer	Rani Vaz
Editor	Ben Jordan
Special Effects / VFX	The Mill
Colorist	Tom Poole
Director of Photography (DOP)	Peter Deming
Director	Noam Murro
Production Company	Biscuit