| Title | Car-jacking |
| Agency |
Publicis Conseil
|
| Campaign |
PMU: Jockeys are back
|
| Advertiser |
PMU
|
| Brand |
PMU
|
| Date of First Broadcast/Publication |
2011 / 3
|
| Business Sector | Lottery & Gambling
|
| Tagline | PMU: We bet that you will win |
| Tagline (original language) | PMU: On parie que vous allez gagner |
| Story | Sitting his old car in front of the trafic lights, a man is suddenly car-jacked by a bunch of jockey riders... again, his life will change within a few seconds. |
| Story (original language) | Un homme est arrêté à un feu au volant de sa vieille voiture quand soudain un commando de jockeys l'attaque façon car-jacking... Là aussi sa vie va basculer en quelques secondes. |
| Philosophy | The jockey riders change someone's life within a few seconds, as a gambler's life after he wins a race and wins the Quinté+. |
| Philosophy (original language) | Sorte de "commando du bonheur", ils transforment en l'espace de quelques secondes la vie de quelqu'un, à l'image d'un joueur dont la vie peut basculer après avoir parié sur une course et remporté le Quinté+. |
| Media Type |
Television
|
| Production Company |
Intersection
|
| Producer |
Amy Appleton
|
| Director |
Chris Palmer
|
| Sound Producer |
Laurent Favard
|
| Sound Producer |
Boris Jeanne
|
| Art Director |
Jean Marc Tramoni
|
| Copywriter |
Marc Rosier
|
| Marketing director |
Cyrille Giraudat
|
| Communication director |
Benoît Cornu
|
| TV Prod |
Timothé Rosenberg
|
| TV Prod |
Pierre Marcus
|
| Media Director |
Martin Terrier
|
| Post Production |
The Mill LA
|