Smart - "Stove"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

8113

Title	Stove
Agency	BBDO Group Germany
Campaign	smart - Full stop
Advertiser	Daimler AG
Brand	Smart
Date of First Broadcast/Publication	2017 / 4
Business Sector	Cars
Philosophy	With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.
Media Type	Web Film
Length	20 seconds
Chief Creative Officer	Wolfgang Schneider
Chief Creative Officer	Ton Hollander
Chief Creative Officer	Darren Richardson
Creative Managing Director	Mirko Stolz
Creative Managing Director	Tobias Grimm
ECD	Michael Schachtner
Creative Director	David Missing
Art Director	Shelley Lui
Copywriter	Nico Baumann
Managing Director	Jens Fauth
Account Director	Steffen Guenther
Account Manager	Olga Lorenz
Chief Production Officer	Steffen Gentis
Production Company	Craftwork
Producer	David Muellenborn
Post Production	Craftwork
Producer Post Production	David Muellenborn
Audio Production House	Studio Funk
Sound Engineer	Andy Schlegel
Editor / Animation	Till Markull