| Title | Handcuffs |
| Agency | AlmapBBDO |
| Campaign | Handcuffs |
| Advertiser | International Labour Organization |
| Brand | ILO |
| Date of First Broadcast/Publication | 2007 / 3 |
| Business Sector | Human Rights |
| Tagline | Ending slave labor is not this easy. |
| Story | When leafing through the magazines that will publish the ad, the reader finds two hands in handcuffs - a handcuff that also joins the magazine pages and does not allow it to stay completely open. When forcing the magazine to open it, the "handcuffs" break and the reader sees the title: Ending slave labor is not this easy. |
| Media Type | Magazine |
| Creative Director | Luiz Sanches |
| Creative Director | Roberto Pereira |
| Editor | Renato Simões |
| Art Director | Renato Fernandez |
| Photographer | Marcia Ramalho |
| Agency Producer | José Roberto Bezerra |
| Account Executive | Fernão Cosi |
| Account Executive | Marco Piza |
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