Bill Cronin
Advertiser's Supervisor at MasterCard International
London, United Kingdom
TitleFever
Agency
Campaign Building Long-term Value - MasterCard
Advertiser MasterCard International
Brand MasterCard
Date of First Broadcast/Publication
Product Credit Card
Business Sector Credit Cards
Tagline Priceless
Story SUMMARY

Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
Media Type Television
Length
Market United Kingdom
Creative Director
Account Manager
Director
Advertiser's Supervisor

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