Bill Cronin
Advertiser's Supervisor at MasterCard International
London, United Kingdom
Campaign Building Long-term Value - MasterCard
Advertiser MasterCard International
Brand MasterCard
Date of First Broadcast/Publication
Product Credit Card
Business Sector Credit Cards
Tagline Priceless

Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO.
Media Type Television
Market United Kingdom
Creative Director
Account Manager
Advertiser's Supervisor

People related to this work

Related Ads


Create a free Talent profile and become a member of AdForum

Get Started