Joe Conrad
Denver, United States
TitleOut Of State
Agency
Campaign Good To know
Advertiser Colorado Department of Public Health and Environment
Brand Colorado Department of Public Health and Environment
Date of First Broadcast/Publication
Business Sector Others
Tagline Good To Know
Story The Good To Know campaign, developed for CDPHE by Cactus, is the first statewide public education campaign led by the health department. This campaign uses a friendly, colorful and approachable style to educate Coloradans about retail marijuana laws and continues a statewide conversation with families, health care providers, schools, community groups and retailers about how to ensure legal marijuana doesn’t adversely affect either users or nonusers. By sharing important information and helpful tips in a tone that’s as friendly, positive, colorful and neighborly as Colorado itself, Good To Know empowers Coloradans to be informed and make smart choices. 
Media Type Billboard
Length
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Chief Creative Officer
Creative Director
Senior Art Director
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Digital & Content Production
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Senior Print Producer
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Application Developer
Illustrations/Animation
Audio Post Production Coupe Studios
Music

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