|Agency||Cactus Marketing Communications|
|Campaign||Good To know|
|Advertiser||Colorado Department of Public Health and Environment|
|Brand||Colorado Department of Public Health and Environment|
|Date of First Broadcast/Publication|
|Tagline||Good To Know|
|Story||The Good To Know campaign, developed for CDPHE by Cactus, is the first statewide public education campaign led by the health department. This campaign uses a friendly, colorful and approachable style to educate Coloradans about retail marijuana laws and continues a statewide conversation with families, health care providers, schools, community groups and retailers about how to ensure legal marijuana doesn’t adversely affect either users or nonusers. By sharing important information and helpful tips in a tone that’s as friendly, positive, colorful and neighborly as Colorado itself, Good To Know empowers Coloradans to be informed and make smart choices.|
|Founder / CEO||Joe Conrad|
|Chief Creative Officer||Norm Shearer|
|Creative Director||Brian Watson|
|Senior Art Director||Allie Nordstrom|
|Art Director||Daniel Buchmeier|
|Project Manager||Chea Franz|
|Digital & Content Production||Kate Schmitz|
|Executive Producer||Brooke Woodruff|
|Senior Print Producer||Jamie Sharp|
|Digital Producer||Aisling O’Suilleabhain|
|Application Developer||Tom Metz|
|Audio Post Production||Coupe Studios|
|Music||Original Music Search Party|
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