|Title||One Knudson Les|
|Agency||Cactus Marketing Communications|
|Campaign||One Knudson Les|
|Brand||Knudson Roll Formers|
|Story||A distinguished on-site, metal roll forming manufacturer known for its innovative designs and durable equipment, Knudson Manufacturing, Inc. enlisted Cactus to develop a print campaign to strengthen Knudsons brand recognition and increase awareness of its competitive advantages. In an industry not known for interesting creative, Knudson wanted to break all barriers with an edgy, artistic campaign that stands out in the pages trade publications.|
|Problem||Targeting gutter and roofing contractors, coil suppliers and homebuilders, Knudson wanted to convey how its reliable, durable machines help businesses and their employees thrive. To this end, Cactus created the One Knudson campaign to show that Knudsons machines not only accomplish the task at hand, they provide end users a lifestyle and sense of security that no other machines offer.|
|Market||Americas, United States|
|Strategic Director||Joe Conrad|
|Creative Director||Norm Shearer|
|Art Director||Jeff Strahl|
|Post Production||Mark Tanner|
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