Joe Conrad
Denver, United States
TitleOne Knudson Les
Agency
Campaign One Knudson Les
Advertiser Knudson Manufacturing
Brand Knudson Roll Formers
PostedJuly 2006
Business Sector Others
Tagline 1 Knudson
Story A distinguished on-site, metal roll forming manufacturer known for its innovative designs and durable equipment, Knudson Manufacturing, Inc. enlisted Cactus to develop a print campaign to strengthen Knudson’s brand recognition and increase awareness of its competitive advantages. In an industry not known for interesting creative, Knudson wanted to break all barriers with an edgy, artistic campaign that stands out in the pages trade publications.
Problem Targeting gutter and roofing contractors, coil suppliers and homebuilders, Knudson wanted to convey how its reliable, durable machines help businesses and their employees thrive. To this end, Cactus created the “One Knudson” campaign to show that Knudson’s machines not only accomplish the task at hand, they provide end users a lifestyle and sense of security that no other machines offer.
Media Type Magazine
Market Americas, United States
Strategic Director
Creative Director
Art Director
Post Production
Copywriter
Photographer

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