GALAXY® - "Reading"

AMV BBDO

AMV BBDO London, United Kingdom

15306

Title	Reading
Agency	AMV BBDO
Campaign	Irresistible Reads
Advertiser	Mars, Inc.
Brand	GALAXY®
Date of First Broadcast/Publication	2014 / 2
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	Our modern GALAXY® heroine enjoys a Kindle e-book in a favourite spot, while a piano is being played peacefully in the background. The quiet is interrupted by a group of rowdy revellers, who have clearly walked into the wrong place. Our GALAXY® girl, annoyed at the disruption, spots her bar of chocolate and has an idea. She walks over to the piano player, who graciously gives up his seat. She sits down and begins to play. Badly. The unashamedly rubbish “music” brings the intruding crowd to their senses and they depart, leaving the remaining customers in peace and our heroine to return to her e-book and bar of GALAXY®.
Media Type	Television
Length	30 seconds
Production Company	Ridley Scott Creative Group
Post Production	Ridley Scott Creative Group
Creative Director	Michael Jones
Creative Director	Adam Whitaker
Creative Director	Charlotte Adorjan
Account Planner	Sarah Sternberg
Account Planner	Sophie Lewis
Account Manager	Katy Davis
Account Manager	Reiko Bridge
Account Manager	Amy Tippen
Account Manager	Nancy Fuller
Agency Producer	Yvonne Chalkley
Agency Producer	James Robley
Media Agency	MediaCom
Media Planner	Kate McAllister
Director	Jim Field Smith
Photographer	Jason Hindley
Advertising Manager	Emma Thornton
Advertising Manager	James Stiller
Producer	Sookie Foster
Editor	David Webb
Director of Photography (DOP)	Nanu Segal