| Title | The Box that Keeps Giving |
| Agency | McCann Worldgroup |
| Campaign | The Box That Keeps Giving |
| Advertiser | Godiva |
| Brand | Godiva |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Chocolate |
| Story | At Christmas time, all brands urge people to give their products. But Godiva wanted to inspire real generosity. To do this, the agency created an entirely new way to give: a chocolate box that unfolds like a Russian Matryoshka "nesting" doll, containing boxes that you can enjoy, and others that you can share. The Box That Keeps Giving turns one box of chocolates into a chain of generosity. |
| Media Type | Packaging, Branding & Design |
| Length | |
| Chief Creative Officer | Eric Silver |
| Chief Creative Officer | Tom Murphy |
| Chief Creative Officer | Sean Bryan |
| Art Director | Lizzie Wilson |
| Copywriter | Tali Gumbiner |
| Copywriter | Tori Nygren |
| Integrated Producer | Deb Archambault |
| Integrated Producer | Alexis Mead |
| Account Director | Olivia Heeren |
| Account Supervisor | Megumi Sasada |
| Project Manager | Leah Kennedy |
| Project Manager | Cares Mason |
| Chief Strategy Officer | Steve Zaroff |
| Strategist | James Stevens |
| Designer | David Mashburn |
| Designer | George Katz |
| Designer | Ethan Buller |
| Designer | Shelby Hipol |
| Designer | Nel Sparkman |
| Music Producer | Dan Gross |
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