Udo Nery

Udo Nery

Sr Copywriter at Havas
Sao Paulo, Brazil

About me

Rolling stones gather no moss and I’m constantly changing to help brands to roll through any challenge.

For almost 20 years, I’ve been mixing traditional and digital advertising in top ad agencies, such as Africa DDB, Leo Burnett, ampfy, BETC/Havas, and, currently, Havas H&Y. Over this period, I’ve created integrated works for blue-chip clients like Anheuser-Busch, Procter & Gamble, Disney, Universal Music, Lenovo, Telefonica Mobile, General Mills, Philip Morris, Janssen Johnson & Johnson, Sanofi, and Walmart, among others. I’ve also been a juror at several ad festivals and I had my work recognized by many awards and publications.

Now I use this large experience as a copywriter not just to find the best title, text or tagline, but to create the most innovative data-driven storytelling as well. Whether for a print, ooh, film, product, branded content, social media, campaign, all of this together or something entirely new.

As an eternal apprentice, I’m a team player always open to create collaboratively. But with my leadership abilities, management skills and resilience, I take the projects reins every now and then, helping to improve creativity, profitability and acting in place of the lead creatives when it is necessary.

When I'm not helping brands to roll, I’m training for the next half marathon, bodyboarding in touch with nature, cooking with friends or traveling with my family.

To know more about my work, please, visit udonery.com.


Sr Copywriter
Havas Health & You
April 2019 - Present (1 year 10 months)
After BETC/Havas, I moved to Havas H&Y Brasil creating integrated campaigns, content, experiencial marketing, brand activation and brand transformation projects for clients such as Philip Morris, Universal Music, Janssen Johnson & Johnson, AbbVie, Novartis, and Sanofi.
Sr Copywriter
São Paulo, Brazil
2018 - 2019 (1 year)
Here I created social media content, integrated and digital campaigns for clients such as China in Box, Gendai Restaurants, Finlandek, Casino, Taeq, Qualitá, Club des Sommeliers, Minuto, Pão de Açúcar and other Groupe Casino brands.
Sr Copywriter
São Paulo, Brazil
January 2018 - June 2018 (5 months)
Back to Africa DDB I created integrated campaigns for clients such as Anheuser-Busch, Telefonica Mobile, Folha Newspaper, Marisa, Natura Cosmetics, and I helped to win the $45 mi Vale Mining account pitch.
Sr Copywriter
São Paulo, Brazil
September 2016 - January 2018 (1 year 4 months)
At Ampfy I created social media content, integrated and digital campaigns for clients such as Lenovo, Loctite, General Mills, Sky TV, Gol Airlines, Sovena Portugal, Braz Pizza, Bradesco Insurance, and Udacity.
Sr Copywriter
São Paulo, Brazil
2012 - 2016 (4 years)
Here I created ads and integrated campaigns for clients such as Disney, Fiat Chrysler, Arcor Foods, Samsung, Kirin Brewery, Philip Morris, and Carrefour.
Sr Copywriter
São Paulo, Brazil
2009 - 2012 (3 years)
At Africa DDB I created integrated campaigns for clients such as Anheuser-Busch, Procter & Gamble, Mitsubishi/Suzuki, Telefonica Mobile, Redecard, Vale Mining, Folha Newspaper, Seara Foods, Itau Bank, and Walmart.
São Paulo, Brazil
2006 - 2009 (3 years)
Fischer+Fala, aka Fischer, was an agency active in Brazil, Argentina, Portugal and Angola. There I created ad campaigns for clients such as Flying Horse, American Safety Razor, Kopenhagen Chocolates, Chevrolet and BMW Dealers, Abril Publishing, Supercross Brazil, and Microboard Computers.
São Paulo, Brazil
2004 - 2006 (2 years)
Z+ Havas is a Brazilian top 15 advertising agency where I created campaigns for clients such as Habib's, Ragazzo, Continental Tires, Cinemark Cinemas, Webjet Airlines, and Hyundai Motor.


Nanodegree Digital Marketing

2017 (1 year)
This program offered the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.

Creativity for Writers

2003 (1 year)
This was a course to learn about our writer's voice and to express your creativity. Know who our reader is and if they understand your message. Familiarize ourself with genres in fiction and nonfiction writing. Learn how to evaluate your own work and find ways to improve it.

Bachelor in Advertising

1994 - 1998 (4 years)
Catholic University of Salvador - This degree provided professional preparation for a career in the highly competitive and constantly changing global advertising industry. It gave an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategy and creative disciplines.

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

Similar Talent

Simon Ohayon
Zac Pritchard
Havas Worldwide Australia
Erik Falke
Doom & Dickson
Virgile Lassalle
Erhan Basaran
Juliet Kent
Now, London
Jung S. Hahn
Cheil Worldwide
Omid Amidi
Ogilvy & Mather Sydney

Create a free Talent profile and become a member of AdForum

Get Started