Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brazil
TitleResponsible Billboard
Campaign Responsible Billboard
Advertiser AB Inbev
Brand Ab InBev
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message.
Media Type Ambient
Chief Creative Officer
Art Director
Project Director
Project Manager
Project Manager
Project Producer
Project Producer
Client Services
Client Services
Client Services
Agency Producer
Agency Producer
Agency Producer
Production Company
Director of Photography (DOP)
Sound Production
Post Production

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