Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brazil
TitleForbidden Number
Agency
Campaign Forbidden Number
Advertiser AB Inbev
Brand Ab InBev
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Media Type Public Relations
Length
Client Services
Client Services
Client Services
Client Services
Client Services
Production Company
Production Company
Agency Producer
Agency Producer
Agency Producer
Director
Sound Production
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Digital Creative
Digital Creative
Digital Creative
Project Director
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Project Manager
Project Producer
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Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

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