|Business Sector||Beers, Ciders, Lagers|
|Story||“Bud is more than a sponsor. Bud is part of history.” Like in every sport, fans of basketball are always there for their teams in every important moment, especially during NBA season. The same applies to Budweiser, a brand that for a long time has been playing this role and proving to be much more than an official supporter of the league. After taking a step further on this long-time partnership and becoming the league's official broadcast in Brazil, the King of Beers is celebrating its connection to NBA by showing everything that has been built over the years, not just on the court, but mostly outside of it. Conceived by ad agency Africa and directed by Vellas, from Saigon, Bud’s new campaign reinforces the message of a brand that has outgrown its sponsor role. More than that, it has kept its pace with the cultural transformations promoted by the influence of basketball in several fields once going beyond the courts and reaching the streets, such as fashion and music. The piece entitled “Scoreboard” tells the story of this long-term partnership between Bud and NBA by showing how in every important moment of the league, the brand was there, in the hands of players that became idols and idols that became fans. Budweiser is a long-time NBA partner and this year became the league's official broadcast in Brazil, in a media partnership to connect and interact directly with fans and basketball stakeholders. All this to democratize innovative content, strengthen people's relationship with the sport and make access to matches easier.|
|Media Type||Television & Cinema|
|Chief Creative Officer||Sergio Gordilho|
|Executive Creative Director||Matias Menendez|
|Creative Team||Erico Braga|
|Creative Team||Nicholas Bergantin|
|Creative Team||Rodrigo Adam|
|Creative Team||Fernando Marar|
|Creative Team||Rodrigo Barbosa|
|Creative Team||Marcelo Bruzzesi|
|Creative Team||Cortez Pereira|
|Chief Operating Officer (COO)||Carolina Boccia|
|Client Supervisor||Heloisa Pupim|
|Client Supervisor||Francine Pellacani|
|Client Supervisor||Karen Pardo|
|Client Supervisor||Juliana Pastori $|
|Client Supervisor||Ana Andrade|
|Client Supervisor||Gabriela Medina|
|Account Planner||Aldo Pini|
|Account Planner||Quentin Mahe|
|Account Planner||Weslley Gagliano|
|Media Director||Aga Porada|
|Media Director||Luciana Prado|
|Media Director||Victor Berto|
|Media Director||Mariana Falcao|
|Media Director||Samuel Teles|
|Media Director||Amanda Santana|
|Media Director||Bruno Gregorut|
|Media Director||Luis Pili|
|Agency Producer||Rodrigo Ferrari|
|Agency Producer||Tais Olhiara|
|Agency Producer||Eduardo Machado|
|Production Company||Saigon Filmes|
|Executive Producer||Marcelo Altschuler|
|Executive Producer||Carol Pessini|
|Director of Photography (DOP)||Pierre Kerchove|
|Client Services Director||Fernanda Gomes|
|Client Services Director||Rafael Costa|
|Client Services Director||Karin Diniz|
|Production Coordinator||Katiucia Soares|
|Production Coordinator||Jucilene Almeida|
|Production Coordinator||Haiane Basilio|
|Assistant Director||Flavio Lanfredi|
|Assistant Directors||Luciana Camargo|
|Creative Assistant||Amanda Flora|
|Head of Production||Reinaldo Faria|
|Line Producer||Ronder Willian|
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