Title | San Marino Dream Big (30 sec.) |
Agency | 180 Amsterdam |
Campaign | Dream Big - adidas |
Advertiser | adidas |
Brand | adidas |
Posted | April 2008 |
Business Sector | Corporate Communication |
Story | After finding a young team from San Marino (as well as Kakas biggest fan), we sprung a surprise visit on them from some of the worlds biggest names. Kaka himself, Joann Gourcuff, Robin van Persie, Philip Lahm and Xabi Alonso, all show up to provide the team with the kind of specialist coaching and advice that could inspire them to one day lift their country higher up the rankings. |
Philosophy | The notion of dream big is what unites the players and the kids both of them having big dreams and being united by their love for football. The campaign also further enhances adidas brand statement of Impossible is Nothing. Even if you come from a small place you can still dream of conquering the impossible. |
Media Type | Television |
Length | |
Market | Africa, United States, Asia Pacific, Europe |
Advertising Manager | Levin Reyher |
Advertising Manager | Andrew Lux |
Advertising Manager | Timo Kaemmer |
Advertising Manager | Delphine Lorentz |
Executive Creative Director | Richard Bullock |
Executive Creative Director | Andy Fackrell |
Art Director | Tim Snape |
Copywriter | Matt Fee |
Agency Producer | Joe Togneri |
Agency Producer | Chayenne de Witte |
Account Director | Mark Schermers |
Account Manager | Mani Pesenti |
Account Executive | William Burroughs |
Account Planner | Andy Edwards |
Director | Johan Kramer |
Production Company | Christel Palace |
Director | Marco Grandia |
Director | Richard Bullock |
Executive Producer | Christel Hofstee |
Director of Photography (DOP) | Wouter Westendorp |
Director of Photography (DOP) | Gabor Deak |
Editor | Richard Orrick |
Editing Company | Work Editorial |
Actor / Celebrity | Ricardo Kaká |
Actor / Celebrity | Xabier Alonso Olana |
Actor / Celebrity | Robin van Persie |
Actor / Celebrity | Yoann Gourcuff |
Actor / Celebrity | Philipp Lahm |