Gymboree - "Today We've Got to Play!"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

9887

Brand: Gymboree
Country: United States

Advertiser: Gym-Mark, Inc.

Title	Today We've Got to Play!
Agency	Pereira O'Dell
Campaign	Today we've got to Play!
Advertiser	Gym-Mark, Inc.
Brand	Gymboree
Date of First Broadcast/Publication	2013 / 9
Business Sector	Children's Clothing
Tagline	#cherishchildhood
Story	“Today we’ve got to play!” tugs at the hearts of parents everywhere in this uplifting promo video. In a grow-up-too-fast world, Gymboree wants everyone to take a moment to inspire, celebrate and champion the pure joys of childhood. Featuring whimsical shots of children playing and enjoying being young, the video aims at showing parents that each moment of childhood should be savored. Gymboree thoughtfully applies their unique knowledge of how kids play and explore in every piece of clothing they make, ensuring the clothes have the comfort durability and innocent, yet fun style that work for kids and parents alike. In addition to posting the video on Facebook, Twitter, and Instagram, they ask viewers to share their favorite cherished childhood moments using the hashtag #cherishchildhood.
Media Type	Web Film
Length	113 seconds
More Information	http://youtu.be/k5p1-41Du1g
Chief Creative Officer	PJ Pereira
Chief Executive Officer	Andrew O'Dell
Creative Director	Robert Lambrechts
Art Director	Brett Beaty
Account Supervisor	Izzy Weberbauer
VP, Director of Production	Jeff Ferro
Integrated Producer	Judy Kreiter
Business Affairs Director	Kallie Halbach
Director of Photography (DOP)	Wynn Padula
Editor	Eric Alexander-Hughes
Production Intern	Hannah Levinson
Production Intern	Alex Wrubel
Director	Eric Alexander-Hughes