Joakim Blondell
Art Director at Forsman & Bodenfors
Göteborg, Sweden
TitleWHITENING
Agency
Campaign Tooth
Advertiser Apoteket Ab
Brand Pharmacy
PostedNovember 2015
Business Sector Hygiene & Personal Care Products
Story Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors.
Media Type Television & Cinema
Art Director
Agency Producer
Set Designer
Account Supervisor
Account Supervisor
Account Director
Account Manager
Account Planner
Digital Producer
Digital Producer
Production Company
Production Company Producer
Account Executive
Photographer
Executive Producer
Music
Editor
Sound
Post Production Chimney

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