|Agency||Forsman & Bodenfors|
|Business Sector||Hygiene & Personal Care Products|
|Story||Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors.|
|Media Type||Television & Cinema|
|Art Director||Joakim Blondell|
|Agency Producer||Magnus Kennhed|
|Set Designer||Peder Bergstrand|
|Account Supervisor||Lina Engler|
|Account Supervisor||Emelie Emelie|
|Account Director||Leif Sorte|
|Account Manager||Lena Birnik|
|Account Planner||Lars Friberg|
|Digital Producer||Helena Ward|
|Digital Producer||Andreas Johansson|
|Production Company Producer||Lars Nordenson|
|Account Executive||Therese Petterson|
|Executive Producer||Therese Engberg|
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