|Agency||Leo Burnett del Peru SA|
|Advertiser||Ponle Corazon - Peruvian Children Cancer Foundation|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Tagline||Make it happen for real|
|Story||A little girl carves her name on a tree crust. Suddenly, the wind blows her cap and uncovers her bald head, revealing she suffers from cancer. The tree, touched by this sight, waggles its branches, making its leaves fall over the girls head to form what looks like her hair. The little girl hugs the three out of joy and gratefulness.|
|Philosophy||The Agency proposed a different way of communication. Cartoons were used to show an ideal reality, what, imaginarily, all we wanted to happen when a kid suffer from cancer.|
|Problem||To sensitize Peruvians donate for the funds collection campaign. Our main challenge was to reach or exceed the collected amount the previous year thanks to the successful campaign Magic.|
|Result||The results of the collection were 40% more vs to the previous year.|
|Art Director||Pablo Castillo|
|Creative Director||Juan Carlos Gómez de la Torre|
|Copywriter||Juan Carlos Gómez de la Torre|
|Production Company Producer||Silvia Kamisato|
|Director of Photography (DOP)||Stephan Le Parc|
|Agency Producer||Daniel Ramirez Gaston|
|Account Executive||Lorena Bodero|
|Account Director||Patricia Kudaka|
|Account Executive||Hernan Velit|
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