|Title||Dress For It|
|Campaign||Dress For It|
|Advertiser||Honda Motor Co., Ltd.|
|Story||Set in a lively urban street, the TV commercial feels more like a rock clip youd see on Video Hits or Rage rather than an advertisement. Fueled by a pumping electro music track, the spot sees a rugged hero male exit a building in what looks like downtown New York. Wearing a suit we follow him walking down the street, towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits jeans and a casual top, a tuxedo and finally board shorts and a singlet. As the camera continues to move back, the CR-Vs dynamic new redesign is revealed as the film clip reaches its climax.|
|Philosophy||The commercial cleverly exploits the different outfits to highlight the unrivaled versatility at the core of the new CR-V in an emotional, uplifting fashion.|
|Problem||To launch the all-new, third generation Honda CR-V to the Australian market and attempt to once again take the leading market position. The strategic and creative challenge was to communicate the unrivaled versatility associated with the CR-V in an emotional way something which hasnt really been done before in this category.|
|Art Director||Mick Bakos|
|Production Company Producer||Catherine Chapple|
|Account Director||Chris Ivanov|
|Creative Director||Scott Lambert|
|Account Director||Stephen McLardie|
|Art Director||Mikey Tucker|
|Agency Producer||Karina Wright|
|Post Production||Animal Logic|
|Sound Production||Level Two Music|
|Sound Production||Risk Sound|
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