Mikey Tucker
Art Director at The Royals
Sydney, Australia
TitleAdvice
Agency
Campaign ASIMO : Alive & Unplugged Tour - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
Product Asimo
Business Sector Others
Philosophy So Draftfcb made ASIMO the Robbie Williams of the robot world!

And we called the tour ‘ASIMO - Alive and Unplugged’
Problem The brief from Honda was really very simple - always a good sign:

“Make ASIMO (the world’s most advanced humanoid robot) a pop icon in Australia.”
Result The Tour has only just started
Media Type Television
Length
Market Australia
Director
Creative Director
Copywriter
Agency Producer
Director of Photography (DOP)
Art Director
Music Company / Composer
Editing Company

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