|Campaign||ASIMO : Alive & Unplugged Tour - Honda|
|Advertiser||Honda Motor Co., Ltd.|
|Philosophy|| So Draftfcb made ASIMO the Robbie Williams of the robot world!|
And we called the tour ASIMO - Alive and Unplugged
|Problem|| The brief from Honda was really very simple - always a good sign:|
Make ASIMO (the worlds most advanced humanoid robot) a pop icon in Australia.
|Result||The Tour has only just started|
|Creative Director||Scott Lambert|
|Agency Producer||Karina Wright|
|Director of Photography||Keith Wagstaff|
|Art Director||Mikey Tucker|
|Music Company / Composer||Risk Sound|
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