Rob Sax

Rob Sax

President / Brand Management Director at Planet Propaganda
Madison, United States

About me

Rob Sax joined Planet in 1997 with no presidential aspirations (Planet had no president at the time). Nor did he aspire to total domination of the Planet ping-pong table (though Planet did have a table at the time). But in 2002, six years into his Planet tenure, Sax achieved both milestones. Neither accomplishment was much of a stretch for Sax, who has a history of both leadership (Leadership Greater Madison alum, various community board memberships) and dubious athletic distinctions (MTV Spring Break ?88 Limbo Champion).

Sax also brings to the table a strong analytical bent. His extensive background in qualitative research and focus group moderation provides a results-oriented complement to Planet?s creative muscle.

Before assuming his role as company president, Sax managed a variety of brands for Planet, including Rollerblade, Prince Tennis, Adams Outdoor, and Gary Fisher Bicycles. Sax, who holds a degree in Journalism from the University of Wisconsin?Madison, is a regular speaker on various marketing, branding, and paddle sport-related topics.


President / Brand Management Director

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