Fiskars - "Fight"

Publicis International Oy

Publicis International Oy Helsinki, Finland

4040

Title	Fight
Agency	Publicis International Oy
Campaign	Fight
Advertiser	Fiskars Brands, Inc.
Brand	Fiskars
Posted	November 2006
Product	Pots & Pans
Business Sector	Tableware, Cutlery, Cookware
Tagline	Tools of Inspiration
Story	A young couple is having a stereotypic situation in the kitchen a woman is throwing dishes at her man. The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups arent hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot wont come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
Philosophy	We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Problem	We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Result	Great fuzz around product just after few days of first airing.
Media Type	Television
Length	30 seconds
Market	Finland
Editor	Aarne Eklund
Director of Photography (DOP)	Jani Kumpulainen
Director	Mari Mantela
Production Company Producer	Timo Paloheimo
FX Supervisor	Henri Pulla
Art Director	Mikko Tikander
Account Director	Heikki Veijola
Copywriter	Tomi Winberg
Production Company	Talvi