Title | The Race |
Agency | BBH |
Campaign | The Race |
Advertiser | British Airways |
Brand | British Airways |
Date of First Broadcast/Publication | 2012 / 2 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Tagline | 2012 We're ready. To Fly. To Serve |
Story | The 60-second TV ad takes a light-hearted look at the build-up to the London 2012 Olympic and Paralympic Games through the eyes of a little girl whose British bag is racing against luggage from other nations to make it to the arrivals hall first. |
Media Type | Television & Cinema |
Sound | Angell Sound Studios Ltd |
Production Company | Moxie Pictures LDN |
Editing Company | Final Cut |
Advertising Manager | Abigail Comber |
Advertising Manager | Kate Jenkins |
Creative Team | Matthew Moreland |
Creative Team | Chris Clarke |
Creative Director | Justin Moore |
Creative Director | Hamish Pinnell |
Agency Producer | Natalie Parish |
Agency Producer | Genevieve Sheppard |
Team Manager | Natalie Hellon |
Team Director | Mark Whiteside |
Strategy Director | Ross Berthinussen |
Strategic Business Lead | Keir Mather |
Director | Neil Gorringe |
Producer | Charlotte Woodhead |
Director of Photography (DOP) | Tom Townend |
Sound | Nick Angell |
Post Production | The Mill London |
Editor | James Rosen |