JD Jurentkuff
Group Creative Director at TBWA\Media Arts Lab
Los Angeles, United States
TitleMarcus Meets Kevin
Campaign make.believe - Sony
Advertiser Sony
Brand Sony Playstation 3
Date of First Broadcast/Publication
Product PSP
Tagline make.believe

Step Your Game Up.
Kevin Butler might be the official voice of PlayStation, but he’s not the only man representing the brand. Scattered across the world on blogs, message boards and Facebook pages, there are countless legions of the PlayStation faithful who sing the praises of the brand each and every day. But there is one voice that rings out, rising above them all.
Meet Marcus Rivers, the undisputed and unsanctioned mouthpiece of the PSP nation. He’s brash, fast-talking, trash-talking and always looking to stir it up with anyone who doesn’t have a PSP in their hand.

Media Type Television
Group Creative Director
Chief Creative Officer
Group Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Production Company
Editing Company
Post Production
Audio Post Production

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