| Title | The Beginning (60 sec) |
| Agency | Wieden + Kennedy |
| Campaign | The Beginning - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | October 2007 |
| Product | Lebrons |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Television |
| Length | |
| Sound Design Company | Stimmung |
| Creative Director | Sumiko Sato |
| Creative Director | Hiroshi Yonemura |
| Creative Director | Tyler Whisnand |
| Creative Director | Mike McCommon |
| Art Director | Driscoll Reid |
| Copywriter | Driscoll Reid |
| Art Director | Chris Hutchinson |
| Copywriter | Chris Hutchinson |
| Account Director | Shig Seng |
| Account Manager | Michael Dalton |
| Agency Producer | Jen Dennis |
| Agency Producer | Robyn Boardman |
| Production Company | HSI |
| Special Effects / VFX | Moneyshots |
| Editing Company | Whitehouse Post |
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