Amnesty International - "Freedom of Speech in Belarus"

Saatchi & Saatchi

Saatchi & Saatchi Warsaw, Poland

7306

Title	Freedom of Speech in Belarus
Title (original language)	Wolnosc slowa na Bialorusi
Agency	Saatchi & Saatchi
Campaign	Freedom of speech in Belarus - Amnesty International
Advertiser	Amnesty International
Brand	Amnesty International
Posted	April 2006
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	What freedom of speech looks like in Belarus
Story	Amnesty International has decided to show to the Polish public what freedom of speech looks like in Belarus. To achieve that we have brought back to life censorship in Poland.
Philosophy	Censored: the biggest Polish daily and Europes 6th largest newspaper Gazeta Wyborcza .
Problem	Make people willing to back Amnesty International fight for freedom of speech in Bielarussia.
Result	Taking into account the combined circulation of Polands two largest newspapers, the event touched a captive audience of over 700,000 readers. Over 300000 visits to the amensty.org.pl website within 1 day! Over 100000 protests e-mailed from amensty.org.pl to president Lukashenko on 1 day! The following informed about the event: 40 TV reports, 30 radio reports, 28 press articles and hundreds Internet websites.
Media Type	Newspaper
Market	Poland
Copywriter	Jakub Korolczuk
Art Director	Ryszard Sroka
CEO	Marek Zoledziowski
PR Manager	Pawel Usakowski
Account Supervisor	Jolanta Mazurek