Andy Ferguson
Copywriter at CALLEN
New York, United States
TitleBarrier Breakers
Agency
Campaign Dream
Advertiser National Basketball Association
Brand NBA
Date of First Broadcast/Publication 2015 / 1
Product Martin Luther King Jr. Day
Business Sector Sports Teams, Sports Events
Tagline Dream
Story (original language) In celebration of Martin Luther King Day and Black History Month, the NBA is debuting its new spot “Barrier Breakers,” a heartfelt and thought provoking ad that pays tribute to Dr. King’s “I Have A Dream” speech by featuring iconic, groundbreaking moments throughout basketball history.
Media Type Television
Length
Market United States
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Copywriter
Account Director
Account Director
Editing Company
Special Effects / VFX
Audio Post Production
Music Company / Composer Trackmasters

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