46664/Coca-Cola - "Coke 15 Bus Stop"

FCB Cape Town

FCB Cape Town Cape Town, South Africa

4613

Title	Coke 15 Bus Stop
Agency	FCB Cape Town
Campaign	Fizz Up Your Afternoon
Advertiser	Coca-Cola Company
Brand	46664/Coca-Cola
Date of First Broadcast/Publication	2018 / 3
Business Sector	Soft Drinks, Tonics
Philosophy	Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue. The campaign focuses on the concept of ‘fizz up’, an insight that was developed over two years ago in Southeast Asia. This year, it’s been widened out to more global markets and uses an idea of meme culture and social sharing to bring it up to date. In the ad a group of teenagers capture their friend doing a dance after being perked up with a drink of Coca-Cola. The video then goes viral.
Media Type	Television
Length	15 seconds
Production House	Velocity Films
Client	Pratik Thakar
Head of Creative Content	Pratik Thakar
Design Excellence	Pratik Thakar
Account Director	Struan De Bellelay-Bourquin
Chief Creative Officer	Mike Barnwell
Copywriter	André de Wet
Art Director	Riaan van Wyk
Strategic Planner	Kabelo Lehlongwane
TV production	Lauren Trevelyan
Director	Adrian de sa Garces
Editor	Xander Van Der
Post production	Black Ginger and Priest